Willow is shaping up to be a sharp, deeply feminist, and unfiltered space for real conversations about identity, resilience, and the world we navigate. It’s where fine jewelry meets zine culture, where stories that matter take center stage.
Jewelry has always told stories. We’re just telling better ones.
For too long, rings have been symbols of someone else’s decisions – an engagement, an expectation, a tradition. Fuck that. Jewelry should be about you – your resilience, your contradictions, your joy, your battle scars, your radical self-love.
Willow is where we rewrite the narrative. It’s not a blog. It’s not just a zine. It’s a home for the stories that don’t always get told, from the deeply personal to the politically urgent. It’s where we talk about the joy of a squiggly career, the raw reality of leaving (or not leaving) an abuser, the weird tension between feminism and Botox, and the things your jeweler won’t tell you. It’s where diamonds, art, and life collide.
A Crown for Every Situation
Each piece of jewelry we create at Adamas is named after a real person with a story worth telling. And Willow is where we tell them. Every quarter, we release a physical zine – something you can hold, rip, highlight, and pass along. Packed with essays, art, and interviews, it features the people behind our rings – the writers, artists, activists, and survivors shaping the world in their own way. It features YOU, if you want it to.
We don’t do fluff. We do truth. Whether it’s the emotional gut-punch of realizing you regret motherhood, the rage of being made redundant on maternity leave, or the quiet joy of a tiny rebellion (like never wearing a bra again) – we say the things that need saying. Even if it means admitting that being a Pick Me Girl never works, or admitting we’re either using a robot for therapy, or going 3x a week.
Who is the Adamas Woman?
She’s a million different things. She’s fluid, evolving, fierce, and completely uncontainable. And every time we tell a new story, she takes on a new shape.
For the ones who have walked through fire, who have fought for every inch of their freedom – Adamas is not just jewelry, it’s armor. We design for the ones who refuse to be defined by what they’ve lost and instead mark their victories in diamonds. Our pieces aren’t about status or tradition; they’re about resilience, about celebrating the ones who don’t wait for permission to take up space. You don’t wear Adamas to be admired – you wear it because you know exactly who you are. It’s for the people who refuse to be handed a script and told to play along.
You don’t just wear an Adamas ring. You wear a legacy. And you help write the next chapter. Let this be the place where YOUR new chapter sees its first published page,
Welcome to Willow.
Welcome to a new kind of storytelling.
